I submitted the following abstract to the 2021 Gay and Lesbian Medical Association conference. It was accepted, and I presented it at the GLMA Nursing Summit. Additionally, the First Annual Bisexual+ Research Conference that year accepted it as a “lightning talk” followed by a breakout discussion.
Bi-Bi, Bi+ Health Gap:
Identifying and Implementing Evidence-based Interventions
to Reduce Bisexual Health Disparities
Bisexuals experience staggering rates of disability, sexual assault, depression, anxiety, suicidality, and poverty. Their rates in all of these areas are closest to those of the transgender community. Sometimes even higher.
There’s no doubt that this community needs support and advocacy from healthcare professionals of all kinds. Yet 39% of bisexual men and 33% of bisexual women report not disclosing their sexual orientation to any of their healthcare providers, compared to 13 % of gay men and 10% of lesbians. Worse, those who do have frequently had negative experiences.
But there is a light at the end of the tunnel. Bisexual researchers and bi+ allies have done extensive work towards identifying what is causing those health inequities and what improves these outcomes. We’ll explore the full range of recommendations in available research, then discuss what we can each do to implement the solutions that are appropriate to our own work.
In Health Equity
Thanks in part to the efforts of the Gay and Lesbian Medical Association, health equity for gay people has greatly improved.
This has paid dividends in everything from mental health to overall income.
Unfortunately, most people don’t know that the bi community still faces outcomes as bad as those of the trans community.
I designed the infographics here to bring the healthcare community up to speed on decades of minority stress research all at once.
These graphics can also be split up and used separately to educate people on a specific topic, such as sexual violence or mental health.
Teach Your Brand to Speak
This self-help brand, designed to teach people how to overcome imposter syndrome, sounded like a great idea to everyone who heard about it. The challenge was to avoid the trap of “many fans, no customers.”
I began by drawing up user personas and relatable brand voices, and tested them by approaching 75 target users.
The message architecture:
• casual language and vivid, relatable anecdotes;
• big pictures made up of bite-sized insights;
• optimistic, encouraging, and confident.
In this meme, this brand is definitely “the sisterfriend.”
Thanks to researching and deeply understanding the prospective customer, I was able to hit very high engagement rates from the beginning, both paid and organic.
• Bounce rate of only 23% on the landing page.
• 29% click rate in emails; 50% click-to-open-rate.
•16% reach engagement rate on blog posts (the ratio of users engaged to users reached; 2% is considered high).
the stradivarius of UI/UX
Musica Pacifica, a top-tier baroque ensemble, had a hard time tooting their own horn. Talking about themselves seemed like boasting, and their largely older fan base wasn’t engaging with them much online.
I simplified navigation by asking, “what are our target users looking for, and where do they look for it first?” Then, I made the site accessible for customers with vision challenges, especially focusing on alt text and mobile optimization.
The shop page was a particular focus of this redesign. I used plugins to simplify and pre-fill as much information as possible, and to keep customers on the site throughout the checkout process.
Then I added a ton of the details that classical fans crave, like instruments, reviews, samples, and track listings, and created short, detailed descriptions of what made each album special. Restructuring and redesigning their website to better showcase their music resulted in a 7x increase in sales year-over-year.
And crafting intriguing, well-researched content that resonated with their demographic resulted in an average newsletter open rate of 44%, in an industry with a 19% average.
About Dani Aidan Stone
As a teenager, I worked as a community manager for AOL. After college, I worked in UX testing and digital branding for Ask.com.
Because I essentially grew up online, I have experience with every aspect of online spaces, from obscure niche message boards to Facebook ad optimization.
I’ve spent the past 15 years using these passions to help all of you share yours with more people. My focus is on innovative practices, highly tailored to each brand.
What challenges is your business facing? Where do you want to grow? Drop me a line for a free consultation over email.